ah, i see now. it's more about things just working and it being right there
even what distro to choose is already a thing people have to actively research. most people are more interested in just having the thing simply work, than they are having it work in a way that they've customized, if that road takes more than minimal effort. i think that the divide is actively growing now, and that the easy access of smartphones and most apps not having much customization is probably part of it.