Shopify (i.e. Shittify) being their top donor already has me looking sideways at this project. They’ll invest in anything they think they can get an edge with and if something starts to happen they’ll fuck it up and wallstreet-ify it as fast as possible if they can.
Their (Shopify’s) guru founder Tobi made a huge NFT play that went absolutely nowhere while I still worked there. They spent a lot of time and money on it, right before they laid several thousand people off.