That explanation runs counter to my experience with VC-funded companies, marketing budgets, and running in the red in general. Trying to hit as much of the total addressable market as possible means burning money. Notice how I expanded and included discounts? You don’t even get a 5% off code. Framework is making a profit so they can lose margin on a low percentage (if they’re not making a profit then there’s no reason to not throw away more to get closer to TAM anyway).
Board games run in the thousands for some of the bigger ticket items. I’m not sure you understand either market. I regularly crowdfund packages that are more than at least 25% of the Framework prices I’m skimming now.