Hm. I don’t have anything against volunteer roles (there’s a difference between volunteer roles and “unpaid work”, “unpaid work” implies a form of coercion—if it’s a volunteer role you can say no with no punishment or consequence), but the way it’s described, e.g. the implied expectation of conducting yourself professionally at Linux conferences, makes it sound like it will have quite a bit more responsibility than most volunteer roles in the Linux community. And Framework isn’t a nonprofit; they produce and sell commodities, so they should be able to pay their own workers.
I’m not rioting over it, I don’t ultimately care too much and if people want to volunteer for this role that’s their choice. I think I’d prefer they paid these ambassadors but ultimately if you don’t want to do this for free there’s not really anything coercing you into doing it, so.