We know consumer electronics can be better for you and for the environment. Unlike most products, ours are open for you to repair and upgrade.
That’s the “cause” that people believe in. And the volunteers that they are looking for are those that think Framework are the way to accomplish it. Realistically, that problem can’t be solved by a non-profit - Materials, logistics and R&D can’t be done by volunteers. So a corporation is the only reasonable choice for the goal they want to accomplish.
I’m sure they would love to be able to pay all the people that will volunteer, but they likely just don’t have the money. So it’s either give volunteers something for helping out, or just do nothing and ignore them.