So my understanding of it is that one person who has a lot of followers made a video using the word in an arguably improper manner, a bunch of other people making more videos more or less using it ironically to make fun of it, and then a bunch MORE people just started using it completely wrong because it’s been a game of Shitty Telephone from the people who used it correctly (first persons teacher, or a book somewhere) and the end result makes absolutely no sense.
Or, if you will excuse the slanted metaphor, “Ai learning from Ai”