The problem is the hysteria behind it, leading people to confuse good sounding information with good information. At least when people generally produce information they tend to make an effort to get it right. Machine learning is just an uncaring bullshitting machine, that is rewarded on the basis of the ability to fool people (turns out the Turing test was a crappy benchmark for practice-ready AI besides writing poems), and VC money hasn’t reached the “find out” phase of that looming lesson, when we all just get collectively exhausted by how underwhelming the AI fad is.