I find it really weird that in NHL24 they have very limited ads and most of them are just EA’s own shit. As a hockey fan, it’s actually a little jarring because real arenas are just plastered with ads for a variety of shit. Kind of a weird thing to complain about, but I mean… It’s trying to look as real as possible; having real-world ads in the real world way goes a long way to accomplishing that, IMO.
Plus I think it would be cool as hell to see local businesses advertised based on the arena. It would add to the feel of realism, while also benefitting those local businesses.