"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment

Tronn4 , 12 minutes ago

But you ain’t got no games Lt. Dan

scrubbles , 1 hour ago

I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you’re profitable - and even then you need to be wildly profitable. They don’t care about being startup costs, or getting to profitability, if you aren’t right now you’re going to have to beg and plead for funding.

Of course then they’re immediately surprised that things aren’t just profitable immediately, and take time to build a userbase, and wonder why they’re constantly behind on the latest tech. God forbid they actually invest in promising tech…

Fiivemacs , 2 hours ago

Does it really need it…the entire friggin world knows Xbox, PlayStation or Nintendo. Basically anything else isn’t worth the effort or its PC. Advertising is such a joke

acosmichippo , 1 hour ago

if you’re trying to convince people to buy an xbox instead of a playstation, yeah. And keep current xboxers within the ecosystem. post-purchase affirmation is a big component of advertising too.

style99 , 1 hour ago

You mean their games are a joke. Hard to imagine someone wanting an xbox over a PS5/Switch.