I agree that it should just be an NDA to be the most fair. But keep in mind I’m responding to someone who is claiming this is beyond egregious and that there should be laws against this.
It’s just not a big deal. It makes sense for them to say that you can’t disparage the game, because it’s in alpha, but why would they restrict good press? If you find this to be disagreeable, it’s alpha and you can just wait for release.
While I find it disagreeable, I don’t see anything to be outraged over, as avoiding it is as simple as not playing a game in alpha.
Unlike the mcdonald’s example where it is actually a released product.