dejected_warp_core , 4 hours ago

This is basically the same strategy that put Lego back on top. And clearly that’s working brilliantly.

Aside: Lego was staring into void until they changed leadership and pivoted to this “license everything” strategy. Why? The patent on their bricks was about to expire. Rather than run on brand recognition alone, they embraced something else that nobody else could get. Disney should take note here: any other studio could start cranking out irreverent send-ups of classic fairy tales, but they won’t have Muppets.