I think picking an instance is just something people will have to learn and get used to as that’s very essential to the fediverse experience.
I personally hate algorithms picking shit for me and that’s why I use lemmy and why I used reddit back when it first came out. I search out and pick what content I see on my feed.
I definitely agree with more marketing. It’s insane to think there’s a lot of people that still use reddit and never even heard of lemmy