It’s closer to the scale of what “advertising” should be if it wasn’t the bloated cancerous mass that it is today. I want businesses to exist and I want interested customers to be able to find these businesses, but I don’t want to be told “I’m not a dish, I’m a man” nine times an hour. Signs along the interstate that say “Hey at this next exit there’s a McDonald’s and a Denny’s, an Exxon and a BP truck stop, and a Holiday Inn” are genuinely useful.