Some countries (at least Australia, USA, and many European countries) have deposits on bottles and cans where you pay a deposit of somewhere between 5 and 40 cents (depending on country) when you buy the drink, and get the deposit back when you return it to a store or recycling center for recycling. Reusing instead of recycling would be the next logical step there.
There are actually some companies in the USA that reuse bottles, Straus Family Creamery being one of the more well-known ones at least in my area. They charge a $3 deposit per milk bottle. When you return the bottle to the store, you get your $3 back and the store returns it to Straus. They put the returned bottles in crates and the delivery drivers pick up the old bottles when they drop off the new ones.