Single-use plastic packaging! All packaging now comes in a set of standard ISO sizes and satisfying some engineering constraints and requirements. You get a Coke from a convenience store - it comes as a 0.5L glass bottle. You finish with it, put it on a rack inside the store with all the other empty 0.5L bottles to be taken back to the factory to be washed and inspected for chips and reused. It could be filled with Pepsi next time! Just slap on a new paper label.