I’ll tell you why we’ve made it here. For as long as I’ve been a designer, the website has served as the face of companies and therefore subject to direct criticism from the higher ups. Too many times would my team create something wonderful that would meet all our needs and test well only to have the President chime in and say he wants ticker tape in the hero… for no particular reason. And also can we add this and add that and blah blah blah ok now it’s a pile of garbage that’s crammed full of stuff you don’t need and is confusing to use. Skip ahead to today where graphic designers have taken over the world and made everyone forcefully subject to extreme minimalism. Who’s laughing now!?! Maniacally laughs