Elextra , 4 hours ago

U.S. here. I “donate” blood regularly to Vitalant. I enjoy the way they do it. You get “points” or often something free for donating (shirts, your name in their sweepstakes to win something large, etc.). You can use the points to redeem gift cards or choose to “donate” the gift card amount back to the organization.

My thoughts: I think these organizations have more donors when they offer compensation, even small vs if they did not. I saw Red Cross offer a chance to win a PS5 once and I’m quite sure it caught some peoples attention and earned them more first time donors -> potential long-term donors.