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Vanth ,
@Vanth@reddthat.com avatar

Same, I associate it with incels. Wikipedia even tells me,

Proponents of “looksmaxxing” refer to simple practices as “softmaxxing”, including proper hygiene, skincare, hairstyles suited to one’s face shape, exercise routines, wearing fashionable clothing

Soooo, incels need a special term to make hygiene palatable to them. Uhuh.

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