Yeah, I love my ANC earbuds. In pass-through mode, I can hear ambient sounds almost better than I can without them, especially on a bike where I can tune them to blank wind noise but allow voices and bells. And you’re right about not needing high volume to hear music well. They have great sound quality, and the ANC is indispensible on airplanes.
The downside is cost; GP’s bone-conducting headset is $90, and the other pair they mention is $60. A good pair of ANC earbuds starts around $200, and some of the better pairs are upwards of $300.
Worth the money, IMO, but if $60 is all you can afford, GP’s might be the better bet than super sketchy-quality cheap ANC earbuds.