It’s worse than that, in Google’s current antitrust suit, the government showed that Google stopped searching for your exact text…. Instead they replace your text with the most profitable text that’s close to what you’re searching for. So you can’t actually get better results by refining your query anymore.
Meaning that Google is defrauding their users (making it look like they searched for something they didn’t give you the results for) and they defrauded AdWords clients because I paid for an ad when someone searches for X but Google manipulated a search for Y into X so that I’d have to pay more even though the user didn’t actually use my keyword.
Aaaaand we wonder why Google sucks now.
…… always the same reason that a company turns hostile to their clients…… “I’m big enough I don’t care, and I want more money, fuck you”