I wonder why you say this? Anyways, I had the same conversation yesterday, so I hope you won't mind if I just copy-paste the answer.
According to the United Nations they are settlers. [link - March 2022]
“There is today in the Palestinian territory occupied by Israel since 1967 a deeply discriminatory dual legal and political system, that privileges the 700,000 Israeli Jewish settlers living in the 300 illegal Israeli settlements in East Jerusalem and the West Bank,” said Michael Lynk, the UN Special Rapporteur for the situation of human rights in the Palestinian territory occupied since 1967