The Wix internal chat encouraging creation of propaganda summed it up very well: “show Westernity… unlike the Gazans, we look and live like Europeans or Americans.”
They are a strong extension of western power in an area that is traditionally not all that friendly, as Joe Biden will tell anyone, “if Israel didn’t exist we would have to make an Israel.”
The US talks about moral superiority pretty often but has a long history of supporting friendly despots, we hear all about the murderers who took over Cuba and little about the US ally and mass murderer Bautista, or Pinochet, or Saddam Hussein. They would overthrow Jesus Christ and Ghandi if US interests were threatened. As long as they remain friendly to the US they can do just about anything with US carriers to protect them.