The app is being used by police to persecute sex workers and marks, not to find children who are victims of child sex trafficking - because child sex traffickers are not stupid enough to give their “product” to anyone who would instantly put their faces on the internet for anyone to find.
Sex trafficking is a serious issue, but Kutcher nor his company has done their due diligence and are actually helping to persecute sex workers.
I’m not saying that it was intentional, but it does make the whole supposed effort seem like it’s more about optics and marketing.