Yeah, especially that it’s just valid a year, sounds stupid.
If they would give us a lifetime of free transport with a little ad tattoo for public transport, I would be fine with it.
But a permanent tattoo for 1 year of using bus/train/bim doesn’t sound really attractive or reasonable
More or less this was just an event to promote public transport stuff - and never was really about the tattoo, but it draws attention. So not needed that someone (or many) really does it