I’m not embarrassed I had to look it up, but I’m glad I did!
Ad hominem (Latin for ‘to the person’), short for argumentum ad hominem, is a term that refers to several types of arguments, most of which are fallacious. Typically this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than attacking the substance of the argument itself. This avoids genuine debate by creating a diversion to some irrelevant but often highly charged issue. The most common form of this fallacy is “A makes a claim x, B asserts that A holds a property that is unwelcome, and hence B concludes that argument x is wrong”.