Being a walking, talking advertisement for Scientology. They target celebrities because they know celebrities are great advertisements. People with parasocial relationships to celebrities are more likely to join Scientology, something which scientology exploits. It’s why I’ve started trying to avoid any media that features prominent Scientologists; I don’t want to support that kinda behavior. If they didn’t try to exploit it then I wouldn’t care too much, but the fact they’re aware and try to exploit it makes me very uncomfortable.