Mind you, the complaint from Israel is not that Adidas is engaging in the revival effort/advertising campaign. Their specific complaint was that Adidas picked Bella Hadid as the face of it.
Bella Hadid, who has not publicly said anything negative about Israel. Whose only “offenses” are that she’s half Palestinian, and that she’s shared messages on social media that condemn all murder, (which explicitly includes condemning the murder of Israelis in that statement).
Sure, she supports the right to a homeland by Palestinians, but that’s not explicitly a dig at Israel. It seems like she’s taken great pains to not condemn an eminently condemnable country that has personally wronged her family, and now, her personally.
It seems like Israel is throwing their weight around to harm her career and erase the achievements of yet another Palestinian. Much harm to her, for no harm mitigation to themselves.