There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

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The article states that the EU is objecting to a couple of particular things:

The EU said X’s blue checks policy was deceiving and had been abused by malicious actors. The checks were initially created as as way to verify users like government officials, public figures and journalists, in efforts to limit misinformation, but Musk changed that policy, allowing users to buy blue check accounts. The new policy has been abused by fraudsters to impersonate U.S. politician Hillary Clinton and author J.K. Rowling, among many other celebrities.

The platform also didn’t respect an obligation to provide a searchable and reliable advertisement repository and limited access to its public data to researchers, the Commission said.

This is not some amorphous campaign against disinformation, it’s a challenge to two specific policies of X.

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