They’re fighting a losing battle, but I hope a side effect of it is that new people come in and change both the economics and artistry of Hollywood. Most Hollywood content sits in a very rigid box. It’s repetitive, unoriginal, and unappealing.
My two cents is there’s a structural issue that’s converged to strictly Campbellian story-telling as the end-all-be-all structure. Sure, you’ll have something come out of HBO or AppleTV that breaks it, but AAA movies rarely break it.