Yeah, there’s definitely a difference between curricula, what’s focussed on in classrooms, and exam assessment criteria, but they’re supposed to be cohesive.
I remember one of my big pieces of coursework was “writing from the perspective of an advertiser,” and we had loads of lessons on identifying bias. I was taught in school that “red top magazines” are “less honest and more emotive” than “broadsheet newspapers.”
Presumably not everyone had the same experience though: I mentioned this offhand and my friend told me “surely that’s illegal to teach in a classroom?!”