The jury also heard evidence how there had been multiple serious injuries before this lady and yet McD intentionally refused to lower the temperature as the bean counters realized they saved money keeping it hot… people couldn’t drink very much of it in restaurant as they ate their breakfast and therfore didn’t ask for refills. Even though they had paid out claims previously, it was cheaper to keep it hot and keep paying them out despite injuries. The jury thus decided on significant punitive damages to motivate McD to do the right thing.