Yep. The personal responsibility gambit (or should I say fallacy?).
It was such a clever idea, starting with Coca Cola’s “Litterbug” campaign (where they campaigned against bottle deposits under the guise of wanting “personal responsibility” over “regulations.”)
It’s “up to the consumer” to make the right choices. It just so happens that the meat from decently treated animals is five times more expensive and that you have to drive 100 miles to buy it. Or that being environmentally conscious has been made into a tiring exercise in futility where you constantly have to inconvenience yourself.
As an added bonus, individuals trying to convince other individuals to inconvenience themselves in the same way can be painted as obnoxious, holier-than-thou and insufferable. A real double win for unscrupulous big business.