This is odd for us but Ferrari has similar contracts.
People may remember how Deadmau5 had to give up on his “Purrari”. He was threatened with a lawsuit by Ferrari who was unhappy with his Nyan cat livery and colors. And this is not a one-off, Ferrari won’t let you paint it in non-Ferrari colors and I believe they have restrictions on who you resell it to.
Deadmau5 replaced the car with a Japanese sports car that was happy for the marketing opportunity.