This is my first comment, but since it’s my job might as well:
The fact that you need a well insulated house for a heat pump is absolutely not true. What you need is a house where the expected heat loss at the design temperature can be added to the house using low temperature heating such as in floor heating. You can live in a cardboard box for all intends and purposes, if you can keep your house warm with (loads of) 35-40C water you are fine. And you would be amazed how much heat in floor heating can provide when having tubes at 10cm heart to heart distance from each other. Your energy bill will be enormous, but it would be as well if you would burn gas in a stove.
Does insulation help? Obviously. The most energy efficient, sustainable and comfortable kWh of heat is the one you don’t need. Is it a requirement? Absolutely not.
Source, ex aerospace engineer that advices and installs heat pumps for residential buildings
Edit: This might differ across the pond but in the Netherlands in floor heating is super common. In America I believe this is not so much the case? Not sure.