Shameful, mortifying, dastardly, and outrageous are a bit too heavy. Inglorious is a bit dated. Awkward, disgraceful, reprehensible, and ignominious are good fits. Pathetic works as well.
I’ve no idea who came up with it, and who signed off on it thinking it was a good idea. They must have paid their actors a lot to appear in that segment. I know I’d charge a lot for it.