They failed because no one could trust them. I never bought into it at all because I knew one day they’d shut it down, and they did.
Google ruined their reputation, and people are going to have a tough time buying into anything they release. I really only buy their phones and use their services that I am not tied into, such as YouTube, Maps, Translate, etc. All of their services where I am buying things, or hosting my data, I jumped shipped a couple years ago.
I mean shit, I bought their Google WiFi and they just straight up fucked all their users and released their Nest WiFi, pretending the Google WiFi doesn’t exist.