I’d rather we build something better ourselves than hoping that companies turn “good”. A whole lot of the modern Internet’s problems are simply the result of leaving everything up to big companies instead of building our own better stuff. In the software world we have Open Source, Linux, GNU and all that, in the content world we have Creative Commons and for online services we have basically nothing. No licenses, rules or even best practices. Worse yet, whenever there is some effort in that direction, it’s often fundamentally broken (e.g. Signal requiring a phone number, Fediverse giving full control to the server not the user, etc.).
PS: If you want old school Google, try kagi.com. It’s expensive, but the closest thing to good search we have at the moment.