If they get good prices for the location, I think this is actually a really good idea.
Most of the time, you are a hot topic selling stranger things shit. Whatever. Buy some shit for your kids.
But when something like tiger king or squid game or whatever becomes a cultural hit? Just look at how every single big youtuber tried to do a “real life squid game” event. People will love to go to an “escape room” style situation where you spend an evening playing a live action video game. And you likely cover the profits for the entire year in a few weeks.