Meta is paying one top creator as much as $5 million over two years for six hours of work in a studio to use their likeness as an AI assistant, according to The Information.
Mark Zuckerberg unveiled the AI assistants during the company’s Connect event last month.
While the company has its own AI chatbot similar to ChatGPT, it also introduced 28 new ones with different personalities that use celebrities’ images.
For example, Kendall Jenner’s likeness is used for Billie, who is portrayed as a big sister to give users advice.
Meta has also brought onboard creators like MrBeast, the most-subscribed individual on YouTube, and the TikTok star Charli D’Amelio.
The Information reports that Meta was initially willing to pay more than $1 million to use the stars’ likenesses, but shelled out more for big names.
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