which includes the name of the company and its products, logos and images of technological equipment, as well as direct mentions of them in advertising pieces,
This makes it sound like he shouldn’t even use the name of the products, which would be ridiculous. How do you advertise iPhone repair if you cannot use the term iPhone, or pictures of the specific models?
The article doesn’t link to any of the materials, so I can’t say whether they are actually misleading (using Apple’s name and logo could be easily avoided) or not.