When I was purchasing my car about 6 years ago I was sure I was going to for for a Nissan, as I currently had one that I loved. But they didn't offer any cars with Android Auto support and that was a deal breaker. It is a make or break thing for me, and I suspect as more and more people adopt it, it will be for them too. We might see this kind of pressure delayed, as car purchases don't happen every year for most people, and the CarPlay/Android Auto software has really only become quality must-have software within the past few years. Yet, as people approach the time to purchase a new car, I believe the pressure on automakers to integrate these technologies will intensify.