Gift cards and store credit = “we keep your money.”
The reality is that they didn’t give the customer back anything. It’s the usual corporate sales speak.
“50% off” and “Save $10” aren’t actually real either. $10 doesn’t appear in customer’s bank accounts after a purchase and customers often have no concept of what the item originally cost before it was marked up and brought to market by the the corporation. It’s sales and marketing psychological games that many people can’t see through. $9.99/$59.99 is cheaper than $10.00/$60.00 true and people somehow feel better buying the former versus the latter as though that penny isn’t only a penny and they didn’t give the corporation the 99.99% of the money they wanted.