Google was always like this (ok maybe not in the beginning but for the last decade at the very least). For some reason now, more media sources started writing negative things about Google, so it seems they are worse now, but they are just as they always were.
Before you had personal blogs saying the same thing but people don’t take those as seriously.
Maybe Microsoft started paying media sources to finally make a PR push to limit Googles enormous power. Microsoft wants to to the same thing though.