During Disney’s Q3 2023 earnings call in August, CEO Bob Iger pointed to “significant” password sharing among its streaming services, which also includes two-thirds ownership of Hulu, while declining to provide an exact number.
As revealed in Disney’s Q3 2023 earnings report, Disney+ lost 11.7 million subscribers during the quarter, (largely due to losing the rights to the Indian Premier League cricket tournament).
In August, Netflix said that its annealing on account sharing has helped drive revenue and more new subscriptions than cancellations.
Disney+ launched in November 2019, and Disney’s total streaming losses since then have surpassed $11 billion, The New York Times reported in August.
Like rivals, Disney is set to introduce an ad-supported tier in an attempt to increase subscribers, as well.
However, with Disney slashing content spend by $3 billion over the next few years, it may have to do better than sell ads and surveil password sharing to increase interest in its streaming services.
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