Yes. Their advertisement is aimed at women with unplanned pregnancies. Some of the less scrupulous ones outright lie about what services they provide, though I think laws have been made to address that. Basically they try to convince them not to abort. In the worst cases, they jerk them around by scheduling various appointments “before they can get an abortion” until they are too far along to legally receive one.
Putting plain labeling on them ruins the whole carefully crafted ruse.