A nice company has a great product and is well liked by its customers.
New executive manager comes in and thinks “how can I quickly get a huge bonus”? The answer always is implement new changes that will tuin the company in a year and a half, but that manager will have received his bonuses and is gone, leaving the company in ruins.
I can’t say 100% for sure that this is what happened, but whenever something like this happens, it’s just somebody deciding they want a quick buck