Apple was one of the first to go all USB-C on any computer. Then they got hit with a massive wave of people complaining that they didn’t have any supported equipment and that this just forced Apple owners to buy expensive new equipment at a time when almost nothing out there had USB-C. I think about how that PR mess probably impacted their decision to move away from lightening as well. It’s been a long time coming on the phone, but people acting like Apple wasn’t a major player in the USB consortiums push to get type C standardized for everything is always fun.