I hope alternatives to youtube like Nebula and peertube find their footing, but I can’t help but suspect that youtube has and will continue to find the successful path in this social media era. I’m not a youtuber or anything, so I don’t really know any details about how it works, but the way they seem provide a platform with monetisation and brand building possibilities built in seems pretty effective/pragmatic for a platform that needs to find someway to work within capitalism.