Because it’s getting worse. The trend (capitalism) is about squeezing more and more money from consumers and leaving less and less value. In a year the price of streaming could be another 20% up, and they could have added more ads. Because that’s what they do, always. It’s always getting worse after the initial honeymoon period, and it keeps getting worse.
It’s very different from open source for example, where things constantly get better every year.