Sinequ, Co-CEO Ulf Zetterberg - AITech Interview

Kindly brief us about yourself and your role as the Co-CEO at Sinequa.

I’m a serial entrepreneur, business developer and investor inspired by technology that improves the way we work. I’m passionate about human-augmented technologies like AI and machine learning that elevate human productivity and intelligence, rather than replace humans. In 2010, I co-founded Seal Software, a contract analytics company that was the first to use an AI-powered platform to add intelligence, automation, and visualization capabilities to contract data management. During my tenure, I oversaw the company’s fiscal growth and stability, which led to the acquisition of Seal by DocuSign in May 2020. I later served as President and Chief Revenue Officer of Time is Ltd., a provider of a productivity analytics SaaS platform. I joined Sinequa’s board of directors in March 2021, providing strategic planning and oversight during a time of rapid European expansion. With Sinequa’s fast growth, my role also expanded. So, in January 2023, I joined Alexander Bilger – who has successfully served as Sinequa president and CEO since 2005, in a shared leadership role as Co-CEO with the aim to further accelerate Sinequa’s ambitious global growth. Today there is so much innovation happening around the confluence of AI and enterprise search. I can’t imagine a more exciting space right now, and especially with Sinequa as a leading innovator.

What inspired you to explore the various facets of technology?

My inspiration came from the realization that technology can have such a positive impact on human productivity and experience. Technology is a tool and an enabler. Human-centered technology, such as Sinequa Intelligent Search, leverages the power of technology to support human achievement.

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